Page Navigator Benchmark Reports: Inside the Modern CCO Function - Insights from 150+ Senior Communications Leaders on How the Function Is Evolving

Built by and for CCOs, this first-of-its-kind study offers the clearest picture yet of how the function is evolving—across industries, budgets, and team structures.

Today’s CCOs are leading through unprecedented complexity—expanded remits, shifting stakeholder expectations, and mounting pressure to deliver enterprise-wide impact.

The Page Navigator Benchmarking Reports equip you with peer-driven data to advocate, plan, and lead with confidence. Based on insights from more than 150 CCOs across sectors, regions, and company sizes, it goes beyond budget and headcount to reveal how today’s most effective teams are structured, resourced, and measured, and what’s changing next.

This is the first component of Page Navigator, a three-part system designed to help CCOs benchmark against peers, understand where they stand, reimagine their teams, and lead functional transformation.

What you'll learn

• Team Structures & Staffing: FTEs by function and team design patterns, including external contractors and “shadow” comms teams
• Budget Benchmarks: Percentile data segmented by company size, industry, and region
• Portfolio Ownership Trends: Who owns ESG, DEI, brand, internal comms, government affairs, and more
• Emerging Capabilities: Investment in AI, analytics, and stakeholder engagement
• Performance Measurement: How high-performing teams use KPIs to secure resources and demonstrate impact
• Regional Variations: Differences in scope, resourcing, and influence across North America, Europe, and beyond

This is just the start

The Benchmark Trend Report is the first component of Page Navigator, a three-part system for functional transformation.

• Functional Framework: A practical roadmap, resource library, and member-submitted tools to help you apply the data and design a future-fit function.
• Affinity Groups: Peer cohorts organized by industry, region, or company size to share approaches, pressure-test strategies, and problem-solve together.
• Resource Library: A growing collection of anonymized org charts, dashboards, and planning tools submitted by members for members.

Explore the three offerings

*40% discount for non-profit, educator, government and non-U.S. members.